British Council

Supporting the Creative Economy

Cultural Associates Oxford has worked with the British Council since 2021 to design, develop and evolve Supporting the Creative Economy - a global policy development and capacity-building programme for the cultural and creative industries.

Originally created in response to a Training Needs Assessment with civil servants in Türkiye, the programme was designed to strengthen policymakers’ understanding of the creative economy and its role in supporting innovation, inclusive growth, cultural expression and sustainable development.

Since launching in 2022, Supporting the Creative Economy has grown from an online training course into a flexible global learning platform. It has now reached more than 4,200 participants across 18 cohorts and 23 countries, engaging policymakers, cultural leaders, creative practitioners, entrepreneurs, educators and institutional stakeholders.

The programme is built around six core online modules. While the core curriculum provides consistency, delivery has been adapted to local contexts through online, hybrid and in-person models.

CAO has supported the programme through curriculum design, content refresh, evaluation, localisation, partner engagement and the development of delivery models that respond to different regional needs. In 2024, CAO updated the programme content and helped develop a centralised version that can be rolled out by British Council offices globally.

The programme has been delivered across regions including Wider Europe, Central Asia, Egypt, Tunisia, India, Italy and ASEAN.

As the programme becomes part of the British Council’s wider Arts core offer, CAO continues to support its development as a scalable but adaptable platform: one that combines global creative economy expertise with local knowledge, practical tools and sustained international collaboration.

Participants of the programme said:

“The program was brilliant! It covered almost every topic related to the CCIs. I have gained significant knowledge which I have not had before.”

“The structure of the program (modules) are well organised and the speakers are the best in their fields”

“The program was well structured program by high profile professionals and the content was amazing in terms of the topics covering the CCIs. Furthermore, it created a sense of unity around the mutual problems in the field around the globe.” 

“Learning through successfully implemented examples and learning from some of the leading professionals in the CCIs was a great strength of this programme.”